Looking to transform your financial operations into a wealth-building machine?

A real-world system built for operators who need clarity, control, and results. This isn’t theory—it’s a system designed for founders who are in the trenches, growing real businesses.

“Rob Ripp, in Finance for Founders, demystifies financial management for founders and shows us how to turn a small business into a wealth generation machine. Read it. Twice.”

Greg Alexander, Founder, Collective 54, Capital 54, Former Co-Founder & CEO, Sales Benchmark Index (sold to Alaris Royalty Corp.)

If you’re a founder aiming to scale sales, profit, and cash flow with ease, this book is for you.

 Build a financial system that grows with your business

Make confident, data-driven decisions

Maximize your company’s valuation

I wrote Finance for Founders to equip early-stage entrepreneurs with a clear, actionable roadmap to financial clarity, control, and growth. No fluff, just real-world strategies and downloadable resources to help you succeed.

The Path to Prosperity

We wrote the book on how early-stage and scaling companies grow sales, profit, and cash.

Finance isn’t just about numbers—it’s about unlocking the future you want.